Retail Therapy

  Retail Therapy

It's been said recently by those that do not live in Orlando, that our local dining scene was one of our best-kept secrets not yet on the national radar. If that's the case, then Orlando as a shopping destination may be one of our worst-kept secrets. Next to being the theme park capital of the world, our destination has fast become a place where millions of visitors from around the world come to shop. Following theme parks, our visitors tell us that shopping is the second-most-popular and appealing activity in Orlando.

After all, we offer everything from luxurious brands to one of the greatest collection of outlets anywhere on earth. Orlando visitors can just as easily find a plush version of their favorite character at our theme parks as they can stumble upon a unique piece of art in one of our distinctive neighborhoods. Plus, most of what makes Orlando such a great shopping destination can be found within a 15-mile radius of our tourism district. For many of our international visitors, shopping in Orlando offers them unique product and significant value from what they find in their home country.

More retail locations in close proximity to each other and great diversity of brands translates into Orlando's recognition as one of the most popular retail destinations in the nation. In fact, Fortune magazine recently ranked The Mall at Millenia No. 7 and Orlando Premium Outlets No. 8 on its list of The 10 Highest Sales-Generating Malls in the U.S. Being a very attractive shopping destination for visitors creates a better quality of life for those of us who live here and lessens our tax burden. That's something to be thankful for.


Tennis Legend Chris Evert Headlines Visit Orlando’s Annual Meeting

 Chris Evert

Visit Orlando will recognize one of the most important events of the season on Dec. 12. Our Annual Meeting Luncheon is one of the year's more anticipated events from the perspective of our Visit Orlando leadership, our 1,200-company membership and other community leaders across Orlando.

The scheduled program is incredible. It includes the latest news about the record-breaking performance of this year's Visit Orlando's Magical Dining program and recognition of the 2014 Visit Orlando Board of Directors and outgoing chairman Paul Mears III, as well as a ceremonial passing of the gavel to 2015 chairman Peter Kacheris.

In recognition of Visit Orlando's partnership with the United States Tennis Association and our status as the exclusive global tourism partner of the US Open, this year's luncheon will feature a very special appearance and visit with tennis great Chris Evert. Evert was ranked No. 1 in the world for seven years and won 18 Grand Slam titles, the third best in tennis history. She won at least one Grand Slam singles title for 13 consecutive years, a record for both men's and women's tennis.

Like all professional endeavors, tennis demands that its greatest players demonstrate everything from stamina and strength to strategy and skill on a continuous basis. Evert will share how we can all learn from the techniques used by the select few who've risen to become the best tennis players in the world. We also look forward to hearing Evert's thoughts on our destination's presence at the US Open, where she participated in the award ceremony to this year's champions, as well as her thoughts on how those ranked No. 1 retain their leadership position.

As a benefit of their association with Visit Orlando, our member companies and special invited guests have received invitations to register online for the 2014 Annual Meeting. The luncheon is shaping up to be the latest in a line of "can't miss" Visit Orlando events, and we're looking forward to seeing so many of our community leaders at this important event.


Destination Scores with CCM/ECHL All-Star Classic Presented by Visit Orlando

 ECHL All Star Game 2015

With the 2015 hockey season underway, Visit Orlando is successfully leveraging its title sponsorship of the 2015 ECHL/CCM All-Star Classic to drive incremental visitation and heightened exposure for our destination. Last year, we teamed up with the Solar Bears to secure the game for Orlando. All-Star Games generate millions of dollars for local economies as guests, players, coaches and fans occupy hotel rooms and spend extra time in host cities. They're also broadcast live on the NHL Network, as well as multiple regional networks and satellite radio.

As presenting sponsor of the event, Visit Orlando is seizing this opportunity to market our destination throughout the season at all of the Solar Bears' away games played in key target markets for Orlando visitors. The family-friendly fan base that minor league hockey attracts falls squarely into Orlando's target market. At every game, fans are exposed to our destination through the prominent placement of the Visit Orlando logo on the Solar Bears team jerseys and we promote our entire destination through various marketing executions inside each arena, on local media and to each team's database of fans. We're even doing a major promotion with the Solar Bears affiliate, the NHL's Toronto Maple Leafs, which extends the benefits of our sponsorship even further by connecting us with the team's loyal following in Orlando's top international market.

Come January, our community will celebrate the hosting of the All-Star game with a week-long schedule of events, including the Orlando Youth Hockey Association Martin Luther King Jr. Weekend Tournament at the RDV Sportsplex. As a result of bringing the All-Star Classic to Orlando this year, the youth hockey event is seeing an enormous increase in interest from more than 55 youth hockey teams (and the families that travel to see them play) from across the U.S. and Canada.

Visit Orlando is excited about this special event and you too can share in the excitement by linking to, where you can check out the All-Star Classic schedule of events, purchase tickets and even make plans to visit Orlando.


Halloween Scares Up Big Business for Orlando

Halloween in Orlando

Halloween has long been a great day for family fun. In Orlando, it's become an entire season of festive enjoyment. From award-winning nights of horror, to not-so-scary settings, our destination offers visitors every type of trick or treat to celebrate at this popular time of year.

Even our restaurants, hotels and other attractions are dressed for the occasion. In fact, in one of our latest blog posts, Top 20 Fall Pumpkin Treats in Orlando, on, we scare up the seasonal treats that make fall complete.

While our local tourism partners have enhanced our Halloween experiences like only Orlando can, Visit Orlando has joined them in promoting this time period extensively.

As a result, travelers are not only choosing Orlando during the peak summer travel months or traditional, winter and spring holiday breaks. And the celebration of Halloween in Orlando during the off-season months of September and October has become yet another great reason to visit Orlando.


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