Orlando Still Most Visited Destination in United States

59 million visitor image 

Visit Orlando President and CEO George Aguel announced that Orlando welcomed 59 million visitors in calendar year 2013, setting an all-time record for U.S. destinations. The record-breaking figure represents a three percent increase over the previous milestone set in 2012.The news was made at IPW, the premier international travel conference hosting more than 6,000 buyers, suppliers and media.


"We are so pleased to announce this incredibly exciting news on the closing day of IPW 2014, when travel industry professionals around the world shift their sights toward next year's IPW event in Orlando," said Aguel. "Thanks to the strong global marketing and sales efforts of our team at Visit Orlando and the leadership of our tourism members and community leaders who share a common vision for our destination, Orlando continues to lead the nation as its most visited destination."


When new economic impact figures are released later this year, 2013 visitation is estimated to increase the more than $52 billion in economic impact that travel and tourism had on the Orlando community in 2012. One in three jobs in Orlando is a result of tourism, with over 380,000 jobs supported by visitor spending.

 



ConferenceDirect Names Visit Orlando CVB Supplier of the Year

ConferenceDirect Award 

Representatives of Visit Orlando recently attended the ConferenceDirect Annual Partner Meeting in Anaheim, where we received the "CVB Supplier of the Year" award, as voted on by its associates. This recongition comes on the heals of Visit Orlando being named as Destination Parter of the Year by Helms Briscoe. ConferenceDirect and Helms Briscoe two of the world's leading event management and hospitality services firms. ConferenceDirect's unique "reverse trade show" format offered an opportunity to meet personally with more than 200 of its associates, who are the exhibitors.

 



Help Celebrate National Travel & Tourism Week

National Travel & Tourism Week
 

Join us as we celebrate National Travel & Tourism Week (NTTW) taking place May 3-11. With one third of Orlando area residents employed in hospitality, this is a community-wide effort recognizing the industry's impact on Central Florida.

Orange County Mayor Teresa Jacobs and City of Orlando Mayor Buddy Dyer will kick-off the celebration by presenting proclamations to Visit Orlando and the Central Florida Hotel & Lodging Association. There will be exciting events and activities throughout the week, and we encourage you to get involved.

 

National Travel & Tourism Member Luncheon

When:  May 9 @ 11:30 a.m. 

Where: Walt Disney World Dolphin Resort

How to register: http://www.cvent.com/d/44q2xg

 

Orlando Travel & Tourism Makes Me Smile Bowl-a-Thon

When:  May 9 @ 5 p.m. OR May 10, @ 11:30 a.m.

Where: KING's Bowl

How to register: http://www.cvent.com/d/s4q18q

 

I-Drive 5K Run 

When:  May 10 @ 7:30 a.m.

Where: Pointe Orlando

How to register: http://www.trackshack.com/events-detail.php?id=113

 

 



Strategies for Connecting with the Female Market

 

 Going for Green

Visit Orlando had the opportunity to take part in "Women Going for the Green" on Monday, March 31 at Universal CityWalk's Rising Star. Visit Orlando's Chief Marketing Officer Danielle Courtenay was featured with two other panelists, Susie Lokey, senior director of marketing at Golf Channel, Alice Norsworthy, EVP marketing and sales at Universal Orlando, and Ybeth Bruzual from Central Florida News 13 as the moderator. 

Courtenay gave insight on how Visit Orlando brands Orlando as a destination and more specifically, the different strategies for connecting with female market. Highlighting Visit Orlando's global TV spot and recent "May is for little ones" commercial, Courtenay discussed different approaches the team takes in ensuring campaigns target women, the primary decision maker when it comes to planning vacations.

 

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