Skating to Where the Puck is Going

ECHL All Star Game 2015
At Visit Orlando, we like to refer to hockey legend Wayne Gretzky's famous quote, "Good players skate to where the puck is, while great players skate to where the puck is going." We use the phrase to rally around a fresh, bold and innovative way of thinking about marketing and selling Orlando as a destination for visitors.

One recent example of our efforts was this week's title sponsorship of the East Coast Hockey League All-Star Classic. The game between our hometown Solar Bears and top players from around the league attracted thousands of visitors to Orlando for a weeklong series of events. Plus, the game was broadcast to 85 million homes, generating even greater interest in Orlando at a time when most visitors were watching the game in geographies experiencing freezing temperatures. And this came after a season-long campaign to promote Orlando at each of the Solar Bears' road games, as well as in our No. 1 international market of Toronto.

Another area Visit Orlando is going to be focusing on in the upcoming year is digital. Digital environments continue to be where the global consumer is headed. We have raised the bar significantly in the past year on our production of original content and social media engagement, and are moving forward with even more aggressive plans to take our digital marketing efforts to the next level in 2015.


corporate Blog