Keeping Travel Safe and Secure

Orlando International Airport

Last week's senseless attacks in Paris were tragic and our thoughts and prayers go out to the French people and everyone affected by this terrorism. But unfortunately, this event has resulted in several of our nation's Congressional lawmakers re-examining the U.S. Visa Waiver Program (VWP) for potential security gaps. It's important during times like this to communicate a better understanding of the VWP, without resorting to a quick overreaction that dismisses the facts about this important program.


The truth is that the VWP not only facilitates inbound travel to the United States but also protects our homeland by requiring pre-screening of travelers who are pre-approved through the program. It also enables greater information sharing through enhanced international partnerships with law enforcement and intelligence services and making passports more secure for participating countries. You can send an email to your Senators and Representative to let them know that now is the time to defend this tried and true security program and champion policies such as the VWP that keep travel safe and secure.


By the way, we would like to remind you that now is also the time to register for Visit Orlando's Annual Meeting and Luncheon, presented by Emirates, on Dec. 8. Former Speaker of the U.S. House of Representatives Newt Gingrich will deliver a powerful keynote presentation along with other opportunities to reflect on the great year for tourism we've had in Central Florida. We hope to see you there.

 



Global Marketing Efforts in Full Force

With Brazilians facing a strong U.S. dollar that reduces the value of their money when traveling to our destination, Visit Orlando is applying strong marketing pressure against Brazil to ensure we maintain our fair share of this important source market for visitors. As these loyal fans of ours are making travel plans for next year, Visit Orlando's global marketing efforts are in full force.


Brazilian magazine Pais&Filhos , the Brazilian version of Parents Magazine, featured 58 pages of Orlando coverage in its biannual Fashion edition in October. Plus, six pages of Orlando editorial is appearing in each of the magazine's October, November and December issues, not to mention additional exposure for our destination on the magazine's YouTube Channel, Instagram and Facebook. Our consumer marketing efforts range from traditional advertising on television and print to breakthrough strategies with Instagram, a video series with popular Caras Magazine and the country's Masterchef Junior television program.


Of all Brazilians who travel to America, 40 percent of them come to Orlando. This makes Orlando the most visited destination in the U.S. for Brazilians. While 2015 has been another great year for tourism in our community, Visit Orlando is hard at work to ensure that visitors from around the world will choose to spend their vacation time with us in 2016.

 



Register Now for Visit Orlando's Annual Meeting

With the Thanksgiving holiday approaching, there's not a lot of time to register for Visit Orlando's Annual Meeting and luncheon on Dec. 8 at Rosen's Shingle Creek Resort. As a destination, our entire tourism community pulled together this year to achieve what all indications suggest will be another historic, record-breaking year for our community. As a friend of tourism you won't want to miss the recap of 2015 and "look ahead" at what's in store for 2016.


If you haven't heard, former Speaker of the U.S. House of Representatives Newt Gingrich has accepted our invitation to share his outlook on next year's economy and Presidential race, as well as the resulting effects on our businesses community. Our local business and Central Florida community leaders alike will surely find this very special keynote presentation fascinating.


Please join Visit Orlando's Chairman of our Board of Directors Peter Kacheris for what promises to be a memorable event. Click here for registration information.

 

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