Emirates Announcement Just the Beginning


This week's announcement that Emirates chose Orlando as its first and only Florida destination for daily nonstop service is the start of very big and exciting tourism news for our community.

With this new route secured, Visit Orlando can now leverage its expansive, global marketing and sales reach to seek growth opportunities in markets throughout the Middle East and Asia. It's no coincidence that Emirates expressed excitement for Orlando's world-famous status as a popular leisure destination, as well as our leading position in the conventions market. In fact, we know through our close association with many of the largest tradeshow and convention organizers how important it is to them to grow attendance for their shows from developing markets like the ones Emirates serves.

Thanks to Emirates' global network of 145 destinations across 80 countries and award-winning inflight experience, we're confident that Visit Orlando and our member companies can leverage this exciting development to open even more new markets for our destination. We are confident that as this story plays out we will see a significant impact from these international visitors to drive even more substantial long-term economic benefits for our community.

 



First Time for Everything

 Graph Expo

Earlier this week, we invited a special guest to Visit Orlando's Board of Directors meeting. Graphic Arts Show Company President Ralph Nappi came to tell our Board, which represents Orlando's tourism and community leadership, why his organization decided to move its Graph Expo Exhibition to Orlando for the first time ever in 2016.
Graph Expo is the nation's most innovative and comprehensive exhibition of all facets and segments of the printing industry. It's slated for the end of September 2016, when it will bring an incremental 25,000 visitors to our destination.

Ralph shared with us this week that he was impressed with the Orange County Convention Center and that our destination overall represented great facilities and value. But it was the spirit of partnership, collaboration and community that they found in Orlando's tourism leadership that convinced him to leave Chicago after 20 years and begin a new chapter in Orlando, versus the other cities they were considering. It was another proud moment for all of us.

 



Avoiding the "Been There, Done That" Perception

 

The New York Times last Sunday named Orlando as one of its top 52 places to visit in 2015, one of only four U.S. cities in the entire world. This was just the latest in a series of prestigious lists published by influential media that recognized our destination as one of the very best. The Times cited Disney World, downtown Orlando and our incredible restaurants and hotels.

Recognition like this doesn't happen by chance. It takes investment in places people want to visit and smart, continuous promotional efforts to influence opinion leaders who shape the discussion across today's media landscape. Our mission at Visit Orlando is to consistently remind a broad landscape of target audiences that include media, clients, marketing partners and moms planning their family's vacations that "brand Orlando" is meaningful to their lives and a top place to visit among all of the options available around the globe. We leverage both the strength of our theme parks AND all that's happening across our community to grasp the attention of the world year after year and ensure that Orlando never becomes known as a "been there done that" destination.

 

 



Prepare for Take-Off

Orlando International Airport
This week, we learned that LAN Peru, an affiliate of LATAM Airlines Group, will begin new nonstop international service between Orlando International Airport and Lima, Peru, starting June 20. Our tourism community congratulates the Greater Orlando Airport Authority on securing this long sought after route.

The new service opens our destination up to improved access for visitors from Buenos Aires, Argentina; Santiago, Chile and other nearby South American countries. And it follows similar announcements by Azul Airlines from Brazil, British Airways, Virgin Atlantic and Norwegian Airlines. In each of these cases, Visit Orlando partnered with GOAA to ensure that we both leveraged our unique roles in driving more nonstop air service from promising international markets.

As we have in the past, we look forward to working with leading tour operators in these regions to raise demand for our destination among travelers, leveraging Visit Orlando's international offices to implement marketing programs that support these flights and partnering with GOAA on a variety of efforts that result in the type of demand that ensures these airlines want to bring even more new flights and service to Orlando in the future.

 

 

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