Explosive Tourism Growth

 Lake Eola Fireworks

As we wind down the work week and prepare for good times with friends and family over the extended holiday weekend, Orlando's tourism community is preparing for one of its biggest weekends ever.

AAA estimated that roughly 42 million people are expected to travel at least 50 miles this weekend, marking the busiest Fourth of July holiday since 2007. On top of that, U.S. Travel Association is estimating that these travelers will spend nearly $16 billion during their trips this holiday, up almost two percent from 2014. This is great news for Orlando's tourism economy. In fact, Visit Orlando's resident economist, Daryl Cronk (Senior Director of Market Research and Insights), is reporting that our advance hotel bookings for the extended weekend are running five to eight percent ahead of last year each day July 2-5. Orlando International Airport alone expects to see 435,000 passengers this weekend.

Talk about fireworks! The first half of 2015 saw incoming airline traffic, hotel demand and tourist development tax all pace ahead of last year's record performance. And it's clear that the start of July is continuing that trend. Orlando is the most visited destination in the U.S. and the most popular family destination in the world. Visit Orlando works hard everyday to ensure that our destination is well positioned to benefit at times like this, and we're looking forward to seeing how tourism continues to benefit our community as the remainder of 2015 unfolds.


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