Many Reasons to Be Thankful

Close to 50 million Americans are expected to take to the roads next week, making it the busiest Thanksgiving for travel since 2007, according to AAA. Thankfully, many of these travelers are expected to arrive here, in Orlando. Our destination is continually ranked among the top places to spend the Thanksgiving holiday as recently noted by AAA and Reservations.com.

Traditionally a busy weekend for travel, Thanksgiving occupancy is already pacing ahead of 2015 and advance bookings are up nearly 4 percent over the same period last year. While AAA attributes the bump to lower gas prices and anticipates nearly 89 percent of these travelers will arrive by car, air travel is also expected to be on the rise this season.

Thanksgiving weekend kicks off the beginning of a holiday season full of events and specially-themed venues. There will be winter celebrations at the parks and plenty of good cheer throughout our many resorts and attractions as well as a host of exciting ways for our guests to ring in the New Year.

Travelers to the area will also be rewarded with a variety of Black Friday deals that include hotel savings and added amenities, restaurant offers and discount tickets to area attractions.

The strong Thanksgiving weekend predictors, coupled with all that Orlando has planned for the holiday season, gives us every reason to believe the fourth quarter will usher our destination into a prosperous new year.

 



No One Does Halloween Like Orlando

As Orlando packs up the jack-o-lanterns and wraps up two months of Halloween festivities, I'd like to share results from a successful new campaign we undertook this year to drive more demand to visit us during this period.

The Halloween industry has had an incredible rise in consumer popularity, doubling in size in the last decade and generating an estimated $8.4 billion in retail spending. Realizing that Orlando has a competitive advantage over other destinations with the quantity - and quality - of Halloween events we offer, this year Visit Orlando launched a new campaign laying claim to Orlando as the "World's Halloween Capital."

Through several creative media stories and unique social media campaigns, we created a point-of-difference for our destination. These efforts generated more than 160 million new consumer impressions for Orlando in news media and online. We secured stories in national outlets such as the New York Times , FOX news, and the Weather Channel among others.

The feedback and results from this campaign were a "screaming success" and uniquely positioned Orlando again as no other destination in the country. We look forward to expanding it even more next year.

 

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