Kicking Off to Fall

As we headed into Labor Day, those of us in the tourism industry had every reason to be optimistic. Not only was airport passenger traffic and convention center attendance on the rise, but tourist tax collections this summer were also nearly two percent higher than last year, putting the destination on pace for record collections. While it's true that occupancy levels have softened when compared to 2015's banner performance, they remain higher than every other year since 1998 and average daily rates are at an all-time peak as well.

Coming on the heels of this good news we entered the final weekend of summer travel and Labor Day gave us much to be excited about. Not only did occupancy climb 5.8 percent over last year, but demand for room nights also rose by 7.3 percent. Plus, with Orlando playing host to the sellout FSU/Ole Miss showdown, the destination extended the impact of the weekend with the additional demand for Monday night stays, resulting in a 16.4 percent rise in ADR.

All in all, it was a great way to cap off our summer and usher in the high-paced fall and holiday seasons. All indicators are pointing to a healthy end to 2016 with Halloween, the winter holidays and New Year's just around the corner. As temperatures drop, enthusiasm is on the rise for Orlando's new attractions, extensive convention line up and exciting winter-themed events - all of them reasons for us to anticipate another positive fourth quarter.


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