Laying Foundation for Fall

Thanks to a stellar September, Orlando's fall season is shaping up nicely. With spectacular year-over-year growth, September was our strongest one since 1996. It began with the FSU/Ole Miss match-up that extended the Labor Day holiday by another day and brought a 16.4 percent rise in Average Daily Rate for the final weekend of summer travel.

In addition, we are happy to report that the Orange County Convention Center had an extremely strong showing during the first month of autumn. Not only was citywide attendance at the Center up an astounding 85 percent compared to last year, Orlando hosted eight groups with more than 10,000 attendees each, including Graph Expo which brought 21,000 attendees to our community. During September, occupancy on I-Drive rose 9 percent over last year.

The early start to Halloween, numerous fall events and a very successful Magical Dining Month helped generate interest in our destination. In addition, Visit Orlando's increased marketing efforts, particularly in the Atlanta region and throughout Florida, is showing promise to help our autumn visitation.

 

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