Sunshine State Key Focus

With more than 40 percent of our region's leisure visitation coming from Florida residents, the Sunshine State is a key focus for the Visit Orlando team this fall. We have several programs in place to grow Orlando's leadership role in this important market - including the popular Magical Dining Month, which appeals to Florida residents. You have undoubtedly seen Magical Dining Month in the news this week through our aggressive publicity and promotional efforts. As our top destination-wide culinary event, Magical Dining Month lets diners enjoy the best our community has to offer at a significant savings, and showcases our own Visit Orlando member restaurants. And now - for the first time ever - we have incorporated the new Visit Orlando App into the experience, which allows foodies to browse restaurant and menu options of interest to them personally, read restaurant reviews and book a table.

This Florida focus also includes a new Turnpike presence that expands Visit Orlando's footprint throughout the entire state - reaching the 23 million in-state visitors and residents who travel this busy highway each year. Motorists along the state's most popular roadway - and the nation's third most heavily traveled toll road - that stop at one of the plazas will be greeted with a significant Orlando presence, including our visitor booth, can't-miss signage, and interactive kiosks to explore the destination and interact with member businesses.

In this fast-changing world, it is our goal at Visit Orlando to continually connect the destination with visitors in fresh, innovative and creative ways.


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