From the President & CEO: Central Florida Lodging Sector Turns In Exceptional 2017

Now that we've closed the books on 2017, it's official that Orlando continued to break records across a number of key tourism indicators.

As you'll read below, one of our industry's strongest-performing sectors was in lodging, where we established all-time highs for average daily rate, revenue per available room and room nights sold. Another important metric, annual occupancy rate, was the second highest since our data set began in 1979, just under the peak of 80.1 percent in 1996.

But speaking of 1996, we must take into account that our destination has added 40 percent more hotel rooms since then, which makes our occupancy figure even more impressive. Today, room inventory stands at 121,005 - and with so many large-scale hotel projects in the works, that number is expected to soar in the coming years.

Keeping with the record-breaking theme, total attendance at the Orange County Convention Center hit 1.53 million in 2017, up 5 percent on the year. We also expect to see record passenger traffic at Orlando International Airport, as well as record collections of Orange County's Tourist Development Tax, when those numbers are finalized in the coming weeks.

As America's most visited destination, Orlando continues to lead the way. And at Visit Orlando, we're proud to provide the research, business insights and destination marketing support to keep our region's entire tourism industry running strong.

-George Aguel

 

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