From President & CEO: Positive Outlook for Brazilian Visitation

As Orlando's third-largest international market, Brazil plays an important role in our local tourism industry. That's why it's such welcome news that, after years of economic hardships, Brazilians appear ready to come back to Orlando in a big way.

Visit Orlando is hard at work in São Paolo, Rio de Janeiro and other major Brazilian cities to keep our destination top of mind. We just launched a national marketing campaign to coincide with a key booking period in Brazil, and our research shows that Orlando remains the No. 1 choice for an overseas vacation among our target audience.

As you'll read in this issue of Tourism Matters, the scheduled number of nonstop seats from Brazil to Orlando International Airport in 2018 just reached 486,000, smashing the previous high of 361,000. And because Brazilians spend more money, per person, in our destination than visitors from any other core market, their presence translates to even greater economic impact across our entire community.

While it's still too early to say if 2018 will be a record year for Brazilian visitation overall, the recent news out of OIA, coupled with Visit Orlando's marketing and research efforts, reinforces our outlook that Brazil is bouncing back in a very strong way.

On a related note, it speaks to the strength of our industry that Orange County's January collection of tourist development tax came in at a whopping $23.7 million, nearly 15 percent higher than the same month a year ago. Yet more proof that 2018 is looking good!


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