Visit Orlando Updates: March 8

FYI Philly Showcases What's New in Orlando
Visit Orlando's consumer marketing team secured Orlando being featured on the hit TV weekend show "FYI Philly" throughout February. Host and meteorologist Melissa Magee showed viewers what makes Orlando unique, with segments including "What's New at the Theme Parks," "Orlando's Endless Adventures" and "Orlando's Ever-growing Dining Scene."

USA Today Features Visit Orlando Contest
Visit Orlando's public relations team secured coverage in USA Today online with the article "Here are the top five travel contests you can enter." The piece features Visit Orlando's Uniquely Orlando contest, running now through
March 11.

Marketing Campaign Launches in Brazil
This month, Visit Orlando's consumer marketing team launched a Brazilian marketing campaign that incorporates TV, print, online videos, digital display, social media advertising, content amplification and search engine marketing. The campaign is designed to connect with consumers during their prime planning and booking timeframes. The first phase will run until mid-June and generate about 200 million impressions.

Recognizing Impact of Meeting Planners
Visit Orlando networked with more than 200 meeting planners and industry partners at an awards ceremony Feb. 22 hosted by the Greater Midwest chapter of the Professional Convention Management Association. These networking opportunities help keep our destination top of mind for future business.

The Globe and Mail Highlights Orlando
Visit Orlando's public relations team secured coverage in Canada's The Globe and Mail after a destination orientation with travel journalist Heather Greenwood-Davis. The article showcased LEGOLAND Florida Resort in print and online. Davis also featured Orlando in her latest March Break article, highlighting popular attractions like I-Drive 360, Kennedy Space Center and Andretti Indoor Karting & Games.

Brazilian Media Share New Orlando Attractions
As a result of Visit Orlando's media outreach, several online outlets published articles highlighting new and upcoming Orlando attractions, dining experiences and accommodations. Notable publications include Catraca Livre, Vírgula, R7 Viagens, MSN and Qual Viagem.

Canada's CHCH Features Orlando's Hidden Gems
Visit Orlando's public relations team generated a five-minute segment on Canada's CHCH Morning Live. Travel writer Kathy Buckworth spoke on her experience visiting the destination, highlighting places like Walt Disney World, The Charles Hosmer Morse Museum, Sheraton Vistana Villages Resort, Orlando Balloon Rides and more.

Record Attendance at Annual Member Event
On Wednesday night, Visit Orlando hosted a record-breaking number of attendees at our 12th annual Party at Pointe Orlando. In addition to making valuable business connections with more than 800 travel and tourism professionals, attendees connected with key Visit Orlando departments. Throughout the night, guests enjoyed food and beverage from eight Pointe Orlando venues, as well as entertainment sponsored by Imprint Events.


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